Process

How we work

We find inspiration in observing complex inter-relations, look at the world around us in great detail and question apparently ordinary circumstances. We are strongly interested in the impact of digital technology on manufacture, culture and society; the interaction between humans and objects; or the organisation of patterns and behaviour in the natural world. Our design strategy can be classified into three approaches, which are usually combined throughout the design process:

Strategic-analytic approach

From the idea to the finished product

We apply a strategic-analytic approach whenever we work on long-term and complex projects. We analyse the subject matter, generate ideas and visualise them in terms of drawings, graphics or mock-ups. From here we define the concept and develop the tangible design, using hand-crafted and digital models (CAD). Throughout the whole process we consider formally aesthetic, economic and technological factors on a regular basis.

Generative-digital approach

Changing shapes

We are strongly committed to applying new technology to product design. With this approach we design systems and platforms which allow the users to develop their own designs by providing input like personal information, behaviour, sound or movement. The idea is to explore the borders of new technology and to open up new potentials. For example we engage people in our design processes and invite them to influence and personalise our products, e.g. by participating in the design process. This concept adds additional value and creates an individual, emotional and sustainable connection between human and product.

Experimental-conceptual approach

Room for inspiration

To balance out the analytic and digital approaches we often operate in a very hands-on manner and experiment with materials such as porcelain, paper or resin. This is a playful way to try out new ideas and methods. These experiments often lead to new project ideas or come in useful at a later project.